Get the Fiesta On: SeatGeek partners with the Fiesta Bowl as the Official Ticket Partner | Business Finance

New York and Scottsdale, Arizona. – (Business Wire) – May 9, 2022 –

SeatGeek, the technology platform that transforms the live event experience for fans, teams and venues, today announced a multi-year partnership with the Fiesta Bowl. Grab your tie and sunscreen because the party in Grand Canyon State begins on New Year’s Eve, 2022. As the official primary partner for Fiesta Bowl tickets, fans will use the SeatGeek mobile app to purchase tickets and enter this year’s Fiesta Bowl and College Football semi-final games At State Farm Stadium in Glendale, Arizona.

“The Fiesta Bowl is known as the ‘Bowl of Firsts’ and for finding new ground in everything we do. Moving forward with SeatGeek is another milestone for us, as two innovative organizations come together with our fans to reap the benefits,” said Eddie Eckenberger, Fiesta Bowl vice president of tickets and trade. “SeatGeek is empowering the future of ticket technology and they have proven it by successfully engaging with the next generation of fans. It is exciting to work together to reinvent how we reach and serve Fiesta Bowl fans.”

SeatGeek will power the Fiesta Bowl’s easy-to-use dynamic ticketing system, helping the sales team run their business efficiently and distribute inventory appropriately. Translation: SeatGeek will make it seamless for the Fiesta Bowl to get their customers tickets when they want them, where they want them, and for the right price.

“To connect with a new generation of fans, you need to create an experience that keeps them engaged throughout the event process,” said Jeff Ianello, Executive Vice President of Customer Partnerships at SeatGeek. “Our success is underpinned by the technology we’ve created that makes a ticket so much more than just a ticket. It’s a huge reason why major events like the Fiesta Bowl and hundreds of other customers love working with us. For us, it’s about building a strong partnership, not a transaction.”

The Fiesta Bowl has become SeatGeek’s third partner in the college bowl game, along with the Arizona Bowl and Cotton Bowl, as the company continues its success in signing new customers since expanding with base ticketing. In business, SeatGeek operates more than 200 partners across sports and entertainment including the NFL’s Arizona Cardinals, Dallas Cowboys, New Orleans Saints, NBA’s Brooklyn Nets, Cleveland Cavaliers, New Orleans Pelicans, and Jujamcyn Theaters’ five Broadway theaters in New York. SeatGeek also has league-level agreements with the National Football League (NFL) and Major League Soccer (MLS), which tickets more than half of the English Premier League (EPL).

The 2022 Fiesta Bowl will be held on New Year’s Eve, December 31. For more information about the event, visit

SeatGeek is on a mission to transform the live event experience for audiences, teams, and venues. By combining a consumer marketplace with innovative primary box office technology, SeatGeek has become a global leader in ticketing. SeatGeek delights fans with industry-first features including: Deal Points, its proprietary ticket grading technology; Rally, the operating system on the day of the event; and SeatGeek Swaps, the first return policy offered by a major ticketing company. In parallel, the platform’s open platform systemic enterprise ticketing program enables teams, venues and promoters to efficiently grow their businesses while delivering a superior experience that all fans deserve.

SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment around the world including the Dallas Cowboys, Brooklyn Nets and Liverpool FC, as well as the MLS, NFL, and the English Premier League ( EPL) and multiple theaters across Broadway in New York City and the West End in London. Nosy? Visit

Since 1971, the Fiesta Bowl has been a world-class community organization that implements innovative experiments, stimulates economic growth, advocates for charitable causes, and brings pride to all Arizonans during and outside the college football season. As a non-profit organization, it is driven by its vision of the importance of communication and community service. Through the Fiesta Bowl, the Guaranteed Rate Bowl and events throughout the year, such as the Fiesta Bowl Parade presented by Lerner & Rowe, corporate partnerships and numerous community events throughout the year, the organization advances philanthropic giving to advance nonprofit organizations in Arizona that serve communities through youth Sports and education. Learn more at and @ Fiesta— Bowl on Twitter.

Lisa Chan, Head of Communications

Scott Lightman, Senior Director of Communications

Keyword: Arizona, New York, United States, North America

Industry keyword: other professional services.

Copyright Business Wire 2022.

Published: 09/05/2022 09:00 AM / Disc: 09/05/2022 09:02 AM

Copyright Business Wire 2022.

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