Mayor of London Sadiq Khan and Commissioner of Baseball Robert de Manfred Jr today announced a long-term strategic partnership that includes Major League Baseball’s commitment to hold major events in London over the next five years, including regular season games in 2023, 2024 and 2026. MLB London Legacy Group which will include members from Greater London Authority, Baseball Softball UK and other key UK stakeholders. The group will focus on delivering a large-scale, long-term legacy program that maximizes the impact of hosting MLB regular season games in London.
The Mayor of London is in New York City as part of a four-day trip to America to support London’s economic recovery from the pandemic and to promote the capital for international visitors and business.
Mayor Khan said: “Today is a historic day for London and baseball. I want to continue to attract world-class sport to our city as part of my mission to make London the sporting capital of the world. This long-term partnership with Major League Baseball is ambitious and includes regular seasonal matches as well as a legacy program designed to increase The number of Londoners who watch and play baseball at a grassroots level in London. These games will be a great opportunity to showcase London Stadium once again as a mixed-use venue and a wonderful asset to the capital.”
“Every aspect of the inaugural MLB Games in London was an overwhelming success,” Commissioner Manfred said. “It was clear that London sports fans had a huge appetite for baseball and this passion was shared by Mayor Khan as well as the business and media community. We are confident of making a long-term commitment to London and look forward to returning to the city with more MLB games, special fan events and other opportunities to play And watch the match.
London hosted Major League Baseball games for the first time in June of 2019 when the New York Yankees and Boston Red Sox met in the opening MLB London Series. The two matches that hosted the London Stadium were the first ever regular season matches to be played in Europe.
To complement these events, MLB Europe will continue to run new fan engagement events in London, and expand UK-focused content, baseball engagement programs, and other city-specific media arrangements to help baseball continue to grow in popularity across London.
A good example of this is Home Run Derby X, an exciting new baseball format that will take place at Crystal Palace Park, London on July 9, 2022. Home Run Derby X is designed to frame baseball in a fun and unique way for the audience, as MLB Legends compete alongside the Characters that new fans will trust and care about, immersed in digital platforms and live event experiences that appeal to them.
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