HYPEGOLF NYC Clubhouse Opening Announcement

After an exciting experience at the HYPEBEAST Country Club on the West Coast, HYPEGOLF is launching a new club in New York City. Held in the SoHo area of ​​the city, the HYPEGOLF Clubhouse is a dynamic pop-up store experience offering a modern reinterpretation of the sport. To celebrate the culturally driven community of golf, the HYPEGOLF Clubhouse is hosting an inaugural party on May 12 from 6-9 p.m. ET. Post here for your chance to attend the first appearance of the new store before the doors officially open later in the week. Please note that space is limited and entry is not guaranteed.

By combining fashion, music, art and technology at the HYPEGOLF Clubhouse, people of all levels of golf experience will find something that resonates with them. Powered by ASUS technology, the Clubhouse offers a modern edge to all things golf. There will be an advanced golf simulator provided by and in partnership with Five Iron, and extensive indoor greenery from LA Golf within the space. After exploring the immersive golf facilities operating throughout the club, guests can meet fellow golf enthusiasts with a special toast honoring the extraordinary within our diverse and creative community by Tequila Herradura Ultra, music and gifts from JBL, and food by Chef Jeremiah Stone of Contra and Wild Air .

There will also be a curated selection of sportswear and lifestyle brands found at the intersection of golf and streetwear. Guests at the opening ceremony will have early access to offerings from brands such as Malbon Golf, JLindeberg, Five Iron Golf and Bogey Boys as well as exclusive HYPEGOLF merchandise. For those who love to accessorize while golfing, guests can browse from a selection on the display of a TAG Heuer watch. There will also be a multicultural collaboration such as a capsule from Michelob ULTRA and Devereux. Surveying how these brands are redefining the aesthetics and culture around golf, guests will see the potential of the sport as their next favorite social activity.

RSVP HERE for the inaugural HYPEGOLF Club taking place at 27 Mercer Street in New York City. Starting May 14, the pop-up store will be open daily to the public. The club will be open from Monday to Thursday from 11 am to 7 pm, Friday to Saturday from 10 am to 8 pm, and Sunday from 11 am to 6 pm. Stay in touch with HYPEBEAST for upcoming announcements about HYPEGOLF Clubhouse programming.

Disclaimer: Please drink responsibly.

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