Fox Should Have No Worries About A $375 Million Commitment To Tom Brady

The media

FILE – Tampa Bay Buccaneers quarterback Tom Brady smiles at teammate Mike Evans after winning Super Bowl LV in Tampa on February 7, 2021. Brady will join Fox Sports as a captain in the NFL when his football career ends, whenever possible. (Doug Mills/The New York Times)

Some other thoughts on Tom Brady, future colorist as he perceives the final NFL broadcast booth will include Brady and Bill Belichick, a theatrical voice who says nothing, and plenty of pentathlon…

The usual finger-pointing on social media took the Brady TV deal news as an opportunity to signal that he’s dodging the chance to spend more time with his family. This is ridiculous, even by the standards of a bottom twitter.

Sure, on the surface, it was a little odd for Brady to cite this desire as one of the reasons for his retirement — oops, he chose to “not make that competitive commitment anymore” — from the Bucs before returning 40 days later. But I highly doubt he was keeping his inner circle in the dark about his intentions. You really think Gisele saw Adam Schifter’s tweet and said, “What? Tom, are you going back to football? I have no idea I was interested in such a thing!”

Brady had all the clout in the world on Fox, and you can bet he has a few phrases in his deal that allow him to hit a town on the road at the weekend – maybe even Sunday morning – and get off right after the game. It’s not like he’s going to be looking for midweek flights to the host city every Sunday just so he can attend the production meeting. Fox would not hesitate to accommodate this lifestyle on a private jet.

Fox shouldn’t have any doubts about any of this, really. The $375 million commitment for Brady was staggering — the average annual salary is more than what ESPN pays Joe Buck and Troy Ekman together — but the more I think about it, the more I realize he’s a no-brainer for Fox. It doesn’t even matter if he’s good at the kiosk; He just needs to avoid it being a terrible disaster.

The deal is validated by the value that Brady brings as a brand ambassador for Fox Sports. They can and will deceive him into lure potential advertisers and conversations with executives the network wants to impress. Given that Fox spends more than $2 billion a season to acquire the NFL broadcasting rights, and pays $37.5 million annually to the best footballer of all time because the company’s fuzzy-chin-face is a relatively minor investment and a wise one.

But will Brady actually be a fun analyst? You know he’s going to get very competitive about it, and do his bit about how the best analysts in various sports handle the party. To me, his way in there is like the all-knowing football man, the analyst who saw it all, often won it all, aware of all the offenses and defenses do — remember, Brady said he has “all the answers to the test when it comes to deciding tactics against his attack.”

The hard part will be expressing that knowledge succinctly. Tony Romo’s early acclaim came from “predicting” what the crime was trying to do. Other former QB analysts have told me over the years that this is easy, especially since you usually have some background ideas from team personnel you interview. Romo’s true attraction in it was his enthusiasm when he did so. I’m not sure Brady, whose humor tends to be corny, could pull this element off of him. But no one should be able to offer more insight.

The fun thing about all of this is that Fox hasn’t officially announced their flagship booth this year distance. Kevin Burkhart will be the one to play game after game, and he deserves more than a chance. Greg Olsen is supposed to be the analyst, but Fox has yet to confirm that. I reached out to speak with Burkhardt this week, but Fox hasn’t made him available until he’s ready to announce this year’s broadcast pairings.

Remember the legend of the patriot

Gino Cappelletti made his name in New England as one of the first great Patriots players, as his career as a receiver and kicker spanned between 1961 and 1970. The NFL’s all-time top scorer, it’s a shame that the Pro Football Hall of Fame had no sense of honoring him With his legitimate honor before his death on Thursday at the age of 89.

For later generations of Patriots fans, the elegant Capability is remembered as the color analyst for Patriots radio broadcasts, particularly the 28 years he spent alongside his friend Gil Santos, whom he often referred to on air as My friend.

When I heard the news of his death on Thursday, the first thought that crossed my mind was the utter joy of Jill and Gino (as every Patriots fan knew them) in their voices as Adam Vinatieri fired a winning field goal as time ended in Super Bowl XXXVI. As Santos made perfect Summon (“…Go, go, ball down, kick. The kick’s in the way, and it’s…good! It’s good! It’s good! Adam Vinatieri scores a 48-yard field goal and it’s game over and game over The Patriots are the Super Bowl champions!”. ..”), Cappeliti could be heard in the background chanting “AYYYYYY!” Jill got it right, and Gino’s unfiltered happiness made it a little better.

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