NASCAR’s Dale Earnhardt Jr will help make and serve the scratched biscuits from 9 to 11 a.m. on National Milk Biscuits Day at 802 Sears Avenue in Kannapolis, according to Bojangles. Bojangles spokesman Stacey McCray said the new store opened in March, replacing the restaurant on South Cannon Boulevard.
There is a 49-step process for making Bojangles cookies, according to the Charlotte-based company. Each store has a certified “Master Biscuit Maker” and the biscuits are made fresh every 20 minutes, according to Bojangles.
Earnhardt Jr. will take a crash course in biscuit making and then work through drive, according to Bojangles.
“Can’t wait to serve up some cookies tomorrow,” Earnhardt Jr. said on Twitter on Thursday afternoon.
Earnhardt Jr and Bojangles
The 26-time winner of the NASCAR Cup Series from Kannapolis is the voice of the company’s slogan, “It’s Pooh Time.”
Two years ago, Earnhardt Jr. and the popular chicken and biscuit chain formed the company’s first celebrity advertising partnership.
Last year, Earnhardt Jr.’s podcast studio was named Bojangles Studio. “The Dale Jr. Download” and the industry-informed show, “Door Bumper Clear” were recorded at Mooresville Studios.
The Bojangles Studio features Bojangles neon sign, window stickers and “chicken and hot biscuits and freshly steeped sweet tea” by hosts Dirty Mo Media in Earnhardt Jr. team members and guests.
Biscuit Business Expansion
Founded in 1977 in Charlotte, Bojangles has about 760 restaurants in 14 states.
The fast food chain has undergone a major expansion in the past two years with more than 140 stores planned – including debuting in Ohio, New York and Texas. More than 40 restaurants have also opened at Love’s Travel Stops.
The biscuit battle is underway in the Charlotte area with expansions by other smaller Southern restaurant chains.
In March, Greensboro-based Biscuitville with 62 stores in North Carolina and Virginia opened one in Kings Mountain. Last year, the family-owned restaurant opened shop in Concord and has other regional locations in the Indian Trail and Salisbury.
Charleston-based Viscous Biscuit is expanding and expects to open its first Charlotte store this month at 8200 Providence Street in The Arboretum shopping mall. The four-year-old company has two locations and plans to expand into other markets this year, tripling its size.
This story was originally published May 12, 2022 5:11 PM.