On Wednesday, Ohio State landed on another long-awaited prospect. It wasn’t another wide receiver or striker to block shots to give ranger Taylor Mixel more room to shoot. Instead, Buckeye officials published an article on the speech. This name-defining word was a strict adherence to the land, with Scarlet & Gray leaders first receiving a “no” from civil servants at the patent office in September 2019. Now Ohio has a commonly used word and word and all is well.
Why is he okay? Searching social media threads and endless message boards tells the story of Ohioans flexing their hubris and making a decision based solely on making money. Both points are actually true and correct, but isn’t that what the NCAA world is about today?
Although there is little confusion between Ohio State University and Ohio University, their use has grown over decades of mass competition. The word Ohio State was used to distinguish themselves and give fuel to competitors. Now, it has finally been promoted to a higher recall for a marketing segment.
Imagine you’re a fan of a rival conference university like Michigan or an SEC like Alabama, and you probably already like one of these two aspects. On June 8, Buckeye football coach Ryan Day announced an astronomical $13 million needed to keep a roster together in a world beyond name, image, and likeness.
Also, every year seems to be another outlet warning of an NCAA doomsday scenario where an extended financial bubble is about to burst, with subsequent responses that all is well. Having a word gets Ohio State what every school, and every fan (consciously or unconsciously) wants: more money.
Ohio has the free reign to add this word to any piece of sportswear produced from June 21, 2021 until the Earth — or America — ceases to exist. It removes any chance of wearing small non-Nike clothing from decorating this famous article. Speaking of Swoosh, securing rights is their expertise. They single-handedly broke the Olympic marketing with a gold pair of shoes for track star Michael Johnson at the 1996 Olympics in Atlanta.
There is also merit in the Ohio State claim. After all, clothing stores Scarlet & Gray have offered clothing with this word for 15 years, as the 2019 Ohio State Claim states the word. Expensive sweatshirt designer Marc Jacobs tried to take Ohio State’s word for a sweater, and lawyers for Columbus, a prominent Ohio landmark, lashed out.
More money benefits NCAA athletics players far beyond its more popular college football assets. More money for the school means fewer discounts on soccer, field hockey, and women’s programs.
So, the banter will never stop in a connected and continuous world, but the elephant in the scarlet shirt will have the same focus. Universities protect individual characters, so what’s wrong with adding more?
If you don’t stop watching this billion dollar industry that has recently allowed gamers to get compensation for their participation in these billions now, I doubt adding a word to the history of stuffing pockets will lead to a turning point. If anything, this will only motivate other schools to follow similar paths.