Aaron Judge’s performance during the T-Mobile Home Run Derby and the world’s top baseball players competing in Mastercard’s 88th MLB All-Star Game led to a string of notable accomplishments during the 2017 All-Star Week in Miami.
Aaron Judge and All Stars Merchandise
Driven by Judge’s success, overall All-Star sales of merchandise are up 42% on MLBShop.com compared to last year. Highlights about the popularity of Judge merchandise include:
• Judge has owned the most popular All-Star batting jersey among All-Stars in the past 10 years. T-shirt sales doubled after winning the derby.
• The judge also had the most iconic uniform shirt during All-Star Week.
• The most searched term on MLBShop.com this week is related to the ruling.
Viewership and digital consumption
Even as fan viewing habits change with new technology, MLB increases are safe across both television viewing and digital consumption of All-Star events.
• Aaron Judge won his first derby title in an impressive fashion, resulting in the most-watched Home Run derby since 2008 and the second-most-watched derby since 1999.
• Both the T-Mobile Home Run Derby on ESPN (+55%) and the MLB All-Star Game by Mastercard on FOX (+7%) have recorded viewership gains, the first time both events have increased in the same year since 2008 .
• The average audience for MLB Network’s MLB Tonight two days ahead of the T-Mobile Home Run Derby and MLB All-Star Game presented by Mastercard increased 48% from last year.
• Fans have watched over 44 million minutes live online of the T-Mobile Home Run Derby and MLB All-Star Game presented by MasterCard, combined, via WatchESPN (HRD), FOX Sports Go (ASG), MLB.com (HRD), MLB.TV Premium (ASG) and the MLB.com At Bat app.
• MLB.com owned and operated digital platforms attracted more than 100 million video views of All-Star content from Miami, a more than 40% increase from 2016.
• MLB.com At Bat, the leading sports app in total minutes consumed since opening day according to comScore, reached 10 million apps launched together for the first time during the T-Mobile Home Run Derby and the All-Star Game. This resulted in record-breaking consumption by baseball fans at +59% above the previous high set in 2016.
Latin audience and Spanish TV broadcast
The T-Mobile Home Run Derby attracted the largest-ever Latino audience for the event, tripling it last year, with viewers across ESPN, ESPN2 and ESPN Deportes. In addition, FOX Deportes attracted its second largest All-Star audience. With the event hosted in the ethnically diverse city of Miami, MLB recognized members of the National Baseball Hall of Fame who were born in Latin America before the All-Star Game.
The All-Star Game has been televised in more than 195 countries and regions in 14 languages. In Miami, 25 rights holders from 13 countries broadcast on the site with 11 partners from Latin American countries.
MLB once again introduced a fun and interactive space in the backdrop of the Midsummer Classic that encouraged young fans to play different forms of baseball and softball with Year Two of PLAY BALL Park. More than 4,200 fans attended the free zone at Miami’s Bayfront Park, which included appearances by Indians All-Star Francisco Lindor, Red Sox All-Star Craig Kimbrill, Hall of Fame Roberto Alomar, softball legends Jenny Finch and Lisa Fernandez, 17 of the seniors. Junior League players who have competed in the SiriusXM All-Stars Future Game, and members of the US baseball and softball team.
All star lists
The All-Star roster includes a group of talented and diverse young leaders.
• The 2017 All-Star rosters feature 33 players (46.5%) aged 27 or younger, including junior footballers Aaron Judge and Cody Bellinger.
• The All-Star rosters feature 23 foreign-born players (32.4%) from eight different countries and territories.
MLB.com Home Run Derby video game
The award-winning MLB.com Home Run Derby mobile video game, which already set a record pace in 2017 with its featured cover athlete Giancarlo Stanton of the Miami Marlins, continued to grow during and after the national broadcast of the T-Mobile Home Run Derby. In just the past few days, players have achieved over four million home runs while playing the video game for over a million total minutes, all using many of the MLB superstars featured in the simulation game play.