7 Ways to Use Google Trends for SEO and Content Marketing

Google Trends is the only keyword research tool that offers insights based on actual Google search data.

These 7 tips on how to use Google Trends will show you how to extract real accurate keyword trends which will be useful for creating keyword strategies to promote websites.

Discover new ways to use Google Trends to unlock hidden insights and keyword volume data.

Google Trends value

Although Google Trends is accurate, it does not show the traffic volume in actual numbers.

Paid SEO tools provide numbers for keyword search volume. But these numbers are estimates that have been extrapolated from data providers.

So even though paid SEO tools provide keyword traffic estimates, the data provided by Google Trends is based on actual search query volumes.

This does not mean that Google Trends is better than paid keyword tools. When used with paid keyword tools, one can get an almost accurate idea of ​​the actual keyword search volume.

There are other functions in Google Trends that can allow for precise segmentation of keyword data in order to understand which sites to focus promotional efforts on, as well as to discover new and trending keywords.

How to use Google Trends for SEO

1. Get more accurate data by keyword comparison

Google Trends shows a relative perception of traffic on a scale from zero to one hundred.

You can’t tell if the trend is for hundreds of keyword searches or thousands because the graph is on a relative scale.

This is especially useful if you know the amount of traffic from another keyword phrase.

How to get more accurate traffic data

If you want to get a more accurate estimate of your keyword search volume, compare the keyword to a keyword for which you already have exact volume numbers.

If your keyword volume is particularly large, there is another way to determine an accurate estimate of keyword volume – by comparing your target keyword to any keyword phrase you have an idea of ​​traffic volume.

The keywords for comparison do not have to be related. It could be completely different. The important thing is to have a general idea of ​​the keyword size.

In the event that this folder information is not available, here is a hack method to get an idea of ​​the search volume.

Go to the Google Trends Daily Trends web page, which shows popular search queries.

What’s useful about this page is that Google provides keyword sizes with numbers, like 100,000+ searches per day, etc.

This is an example:

Google Trends shows that the keyword search trend of [womens dresses] Heading upwards. But it doesn’t tell you how big it is.

Screenshot from Google Trends, August 2021

The google daily trends Page for Monday, August 30, 2021 showing that searches for [elizabeth holmes] Trending in over 100,000 searches.

Screenshot of daily Google search trends.Screenshot from Google Trends, August 2021

Now, this is a screenshot of the search query comparison [womens dresses] And the [elizabeth holmes]Which leads to more than 100,000 searches.

Google Trends keyword comparison (enhanced for clarity).Screenshot from Google Trends, August 2021

Although Google Trends won’t show you exact amounts, as long as you know the amounts for one keyword, the traffic levels for the other keyword will become more understandable.

The above hack is not 100% accurate. But it suffices to give a strong football field idea and it can be used to validate the data inferred from a paid keyword research tool.

Related: How do you search for keywords for SEO

2. Compare keywords by time for audience statistics

There are two general ways to look at keyword data: spanned over longer periods of time and shorter periods of time.

Long term trends

You can set Google Trends to show you traffic trends going back to 2004. This is useful for showing audience trends.

  • Long-Term Uptrends: If the trend is rising then energy is focused on creating content for that trend.
  • Long-term downtrends: If the trend line is moving down, it could be an indication that the audience’s content consumption is changing.

For example, see this five-year trend for a WordPress search term, a WordPress program, and a WordPress website:

Google Trends gadget image showing a five-year trend.Screenshot from Google Trends, August 2021

There is a clear downtrend for WordPress in all its forms. The downward trend extends to terms like WordPress themes, WordPress plugin, and WordPress hosting.

It is very important to understand when the trend is in a downward spiral.

  • The digital camera began the demise of the traditional analog camera.
  • The iPhone started the digital camera vortex.

Knowing which way the wind is blowing may help a content marketer or publisher understand when it’s time to salvage digital cameras and start whipping up mobile-related products.

Related: Content Marketing: The Ultimate Beginner’s Guide

3. Related topics and inquiries

Google Trends has two great features, one called related topics and the other related queries.


Topics are search queries that share a concept. In general, the topics are independent of language but it is not clear if this is the case with related topics.

According to Google:

Related topics

Users searching for your term also searched for these topics.

You can watch in the following scales

summit The most popular topics. Points are placed on a relative scale where a value of 100 is the most searched topic and a value of 50 is a topic that is searched in half compared to the most popular term, and so on.

to rise – Related topics that have seen the biggest increase in search rate since the last period of time.

Results marked as “hack” saw a huge increase, probably because these topics are new and few (if any) previous searches.”

Related Inquiries

Describing related queries is similar to describing related topics.

Most popular queries are generally the most popular and incremental queries are the queries that have become popular.

Screenshot of the Google Trends related queries feature.Screenshot from Google Trends, August 2021

4. Short-term trends can bring huge traffic

Show keyword trends in short view, like 90 days or even 30 days Presentation can reveal valuable insights to take advantage of rapidly changing research trends.

There is a lot of traffic in Discover Google as well as in Google News.

While Google Discover is less sensitive to trending topics than Google News, being on top of current interests is very helpful in getting a great deal of traffic right now with Google Discover and Google News.

For example, two of the most popular keyword trends are “how to” and searches near me.

When you shrink your view to 90 days, you can see which days of the week your searches are popular.

Knowing the days of the week when interest in a particular topic is high can help you plan when to publish certain types of topics so that the content is there when the audience is looking for it.

5. Keywords by category

Google Trends has the ability to narrow down your keywords according to categories in order to provide more accurate data.

The Categories tab is important because it optimizes your keyword search into the right context.

If your keyword context is Auto, it makes sense to optimize Google Trends appropriately to display only data for an “Auto” context.

By narrowing down Google Trends data by category, you’ll be able to find more accurate information related to the topics you’re looking for for content.

6. Leverage keyword data by geographic region

Google Trends keyword information by geolocation can be used to determine which areas are best to reach for site promotion or to customize content for specific areas.

For example, if certain types of products are popular in Washington, D.C. and Texas, it makes sense to direct promotional activity and localized content to those areas.

Keyword popularity information by region is valuable for link building, content creation, content promotion, and pay-per-click.

Localization can make content more relevant to people who are interested in that content.

Google ranks pages according to who they are most relevant to, so incorporating geographic nuances into your content can help it rank for most people. Especially if these people start promoting your content in social media, blogs, and podcasts.

Related: SEO International for 2021 and Beyond: A 9 Points Checklist for Success

7. Uncover search intent with categories

Google Trends gives you the ability to further refine your keyword data by breaking it down by search type, which is an incredibly useful way to research the popularity of different types of search intents.

Research types give you insights for researchers when they focus intensely on a particular type of intent.

Refining your search allows you to remove the “noise” that may pollute your keyword search and go directly to the signal – the data that matters most.

Google Trends data can be improved by:

  • Search the web.
  • Search in pictures.
  • News search.
  • google shopping.
  • Youtube search.

YouTube search is a great way to learn about “how-to” content.

Google Trends search for How, what, where, when, why, And the World Health Organization Shows that queries that start with the word “How“By far the most popular on YouTube.

Google Trends limits comparisons to five keywords, so the following screenshot omits that word.

Screenshot of keyword popularity on YouTube.Screenshot from Google Trends, August 2021

If your keyword phrases include educational content that uses words like [how to]Refining your YouTube search may provide useful insights.

For example, I’ve found that a YouTube search returns more relevant “Related Topics” and “Related Queries” data than a search with “Web Search” selected.

Here’s another example of how different types of search can be used to help improve your Google Trends data.

I did the same How, what, where, when, why, And the World Health Organization Searches but this time using a news search revision.

Screenshot of Google Trends with Enhance News Search selectedScreenshot from Google Trends, August 2021

Search trends in Google News are significantly different from search patterns in YouTube. That’s because people want to know the “what” and “how” of writing information in Google News.

The above is displaying queries for the past 90 days. When the same keywords are searched using a 5-year perspective, it turns out that keywords of the “from” type tend to rise according to current events.

The biggest spike occurred in the days following the 2020 presidential election.

All the different search type query qualifiers help improve the results so that they display more accurate information.

So try these choices because the information you provide can be more accurate and useful than the more general and potentially annoying version of Web Search.

Tip: Google Trends is helpful

Google Trends is a useful tool, and a little creativity yields important search marketing insights.

Spend some time with Google Trends. I’m sure you’ll discover insights that will improve how you create and promote content online.

More resources:

Featured image: alphaspirit.it/Shutterstock

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