Google reviews 15 years of Google Trends data

With Google Trends turning 15, the company looks back at the top searches from years ago and offers tips for getting more out of this tool.

Google Trends launched in the summer of 2006, although its data goes back 200. With its 15th anniversary approaching this summer, Google compares what people were searching for in 2006 to today.

Initially created as an experimental tool to help Google employees analyze search data in aggregate, Google Trends was made available to the public after the company realized its usefulness to others.

Compared to what Google Trends can do now, its functionality was very limited at launch. It can only provide data about exact match keywords in specific languages.

The tool has received a number of significant updates since then, starting with daily trends and the ability to organize data into categories. The data now better reflects what people care about, no matter what exact wording they use.

Eventually, Google Trends added support for more languages, along with better visualizations and new ways to search – such as searching for images and videos.

Google Trends is still one of the only tools out there that provides real-time data on what researchers are interested in, as well as data on how their level of interest has changed over the years.

In a blog post to celebrate Trends’ anniversary, Google offers a glimpse into the trend when the tool was first launched. There’s nothing particularly groundbreaking in this data, but it’s interesting to think about users’ search behavior 15 years ago.

15 years of Google Trends

Most searched words

These trends indicate that the pop star’s power is stronger than ever, with one artist currently taking over three of the top five most searched song sites.

Most Searched Actors

This data indicates that Generation Z is now setting trends when it comes to visual entertainment such as movies and television.

Google trends data

Most Searched TV Shows

Given this data, it seems that reality shows don’t have the stifling grip on the TV industry as they once did.

Google trends data

Most Searched Games

According to these trends, puzzle games and shooting games are still at the top of the gaming industry. At least when it comes to monthly searches.

Google trends data

Related: 12 ways to use Google Trends for SEO

15 Tips To Get More From Google Trends

Google offers the following 15 tips for premium Google Trends users:

  1. Data by dateGoogle Trends can tell you what people were searching for on any date from 2004 to just a few minutes ago.
  2. Most Popular vs Most Searched: Popular searches are the ones that are the fastest and most searched are the most searched queries in a given time frame.
  3. Search by topic: Google recommends searching for “topics” instead of “terms” when possible.
  4. Compare search data by location: Google Trends normalizes search data with the time and location of a query, making comparisons between terms easier. This means that search results by geographic region are comparable.
  5. Today’s trends: For a number of countries around the world, you can find out what trends are trending every day.
  6. What is popular nowReal-time research trends can show you what is happening at the moment and in the context of news coverage.
  7. Always compare: If you want to understand the measure of trend, use relative comparisons to measure popularity.
  8. See how different places look for the same thing: You can compare up to five topics or search terms, and geolocation for each.
  9. Visualize common interestsGoogle Trends is “truly a human-centric dataset,” says the company. The data shows that no one alone wants more information on the most obscure topics.
  10. Trends are not polls: Google Trends should not be confused with polling data.
  11. Professional use casesGoogle shares an example of how to use indicators in the workplace. The Organization for Economic Co-operation and Development (OECD) uses trends to track GDP each week, between its quarterly releases, to get a more accurate view of what’s happening with the global economy.
  12. Autocomplete is different from indicator data: Google has policies for what can appear in autocomplete. Pointers allow users to search for interests to search for almost any query.
  13. Find out what’s trending near youUS Trends: Google Trends allows a user to find out what trends are trending in an urban area without entering a search term.
  14. Download your data: Click the download button next to each chart to download the data.
  15. enjoy it: Google notes that approximately 15% of searches each day have never been seen before. Trends is an effective way to keep up with people’s ever-changing search interests.

Source: Google

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