Imagine the heat of Florida in May, the light breeze with afternoon storms pouring in and the sun setting. You walk into the crowded circuit, making your way past Michael Jordan, Serena Williams, and David Beckham as they try to make their way into the garages. Fans roar from afar, almost drowning out the sounds of Formula One cars as they circle a track built last year around one of the most popular entertainment venues in the United States.
It’s a frenetic spectacle filled with A-List but gives off a familiar vibe, probably better with the Super Bowl. Welcome to Formula One in the USA
The country is no stranger to motorsports with IndyCar and NASCAR dominating the racing scene, but F1 didn’t seem to have become mainstream in the US until recently. Daniel Ricciardo said, “A few years ago, you come to America and you go to customs, and they would say, ‘Why are you here? And I’m like, ‘I’m here for the sport. I’m an F1 driver. They’ll say, ‘Oh, is this like stock car racing?’ They really didn’t know much at all.”
Formula 1 is the highest category in international motorsport, and a pillar of luxury with our partners Rolex, Emirates Airlines, The Group, Aston Martin, Mercedes and Ferrari as teams. It is one of the most diverse sports leagues in the world, with drivers coming from all over the world.
Many wonder why it took F1 so long to gain a foothold in the US, but the Miami Grand Prix showed what the future of the sport could be while highlighting the improvements needed to ensure it continues here. The organizers brought sparkle and brilliance, sparing no expense in building the nearly $40 million venue.
Since Liberty Media bought Formula One six years ago, there has been a greater focus on combining sport, culture and lifestyle to create a racing scene for global audiences. And with a crowd of 85,000 people in attendance on Sunday, including celebrities we see on magazine covers, and some of music’s most popular artists, it’s safe to say a show was held in Miami.
“Formula 1 is everywhere, the amount of guest orders we have is amazing,” said Mercedes team boss Toto Wolff. “I think we’re finally in North America.”
But has the race lived up to the hype, showing that Formula One has already finally made it make it in the United States? Can.
Appearing on the show in more than one way
Hard Rock Stadium has become an entertainment center over the years, hosting the Miami Open, the 2020 Super Bowl, and the ’21 College Football Playoff National Championship. Jay Z, Beyoncé, Coldplay, and U2 have hosted concerts at the historic venue, and now, some of motorsports’ finest have flipped around a 5.41-kilometre (about 3.36 miles) track called the Miami International Autodrome surrounding the plaza.
Countless celebrities posted about the event, creating even more buzz on social media about the inaugural Grand Prix. And the place reflects money in sports. The various fan experiences around the track, such as the marina with real yachts but fake water, spoke for the city. Not only did the race break US television viewing records, but more than 85,000 fans flocked to campus to watch the race on Sunday, making it the biggest crowd ever at Hard Rock Stadium.
According to ESPN, the network averaged 963,000 viewers per event in 2021, which is more than 50% more than the 1920s figures. American fans seem set to cross that mark this year, as more than a million people attended the opening game of the 22nd season in Bahrain, which peaked at 1.5 million.
The Miami Grand Prix even topped that number. ESPN announced that live television broadcasts on Sunday scored an average of 2.6 million American viewers, the largest audience for a live F1 race broadcast on American television. It peaked at 2.9 million viewers between 4:45 p.m. and 5 p.m. ET, and for the 18-49 age group, the race averaged 735,000 fans.
For most of the 21st century, Formula One has limited only one race to the United States, and since 2012, that has been in Austin, Texas. Now, there are three races on the horizon for year 23, and Miami is here to stay for the next decade. One of the main factors driving this to happen and opening the door to a new generation is the success of Netflix series Formula 1: Driving to survive.
Go to follow
the offer It provides a behind-the-scenes look at the track using the world as its playground, highlighting the action and providing context for the story lines that appear on and off the track. And while it brought about a new era of fans, there has been criticism among drivers, such as world champion Max Verstappen, about the series’ tendency to exaggerate drama.
“Our entire ecosystem starts with the fan and when you get the fans, you have countries that want to have races, you have broadcasters that want to spend money and broadcast our event, which then turns into racing teams, which then lets us,” McLaren’s Zak Brown said on Saturday. Pay all salaries to the men and women working on our race teams, including the drivers.
“I don’t think we’d be sitting here at the racetrack, realistically, probably, without what Netflix did.”
Drivers weigh in on the track: ‘Not an F1 standard’
The dust settled around Miami Gardens and Hard Rock Stadium, as long as the fans came out of the stands.
Within a few hours of the Grand Prix ending and Verstappen holding out to defeat points leader Charles Leclerc, the traveling circus fell into a routine by packing everything back for its next destination. Several subplots emerged from Sunday’s race – the latest battle between Ferrari and Red Bull with the 24-year-old superstars in the lead (Leclerc for Ferrari and Verstappen for Red Bull), Mercedes still having problems with its cars and the constant hype for Formula One coming to America, the prospects for the future.
Las Vegas looms large in 2023, opening the door to three US races on the sport’s exclusive calendar. But given the hype around Miami, how does it remain such an important event?
Alpine CEO Laurent Rossi put it best during Saturday’s press conference.
“First of all, it’s the show on the track. So if the race is good, if they take care of the track, the surface, if they address any issues, if we find some, in terms of accident prone areas, you know, all things, if they make sure the track offers a show. consistently well, that is really the first important parameter. Hence, all the amenities, facilities, and everything enables well-organized around the event. And finally, it is the entertainment around the whole show, because it is a show: that’s what it is.”
“So far, they’re doing a great job, they’re raising the bar,” he continued.
Wolf added: “There are a lot of things that are already working for Miami: the city and the entertainment that is being provided outside the racetrack. But I think one of the key factors is going to be how fun the race is going to be. These are great expectations from the fans and partners who come to Miami, and I think that’s all It needs to be done for the track to provide the real entertainment factor that will be important for consideration in the future.”
Glitz and glam for show? examines.
Outside of the actual racing, qualifying and training sessions for the F1, W Series and Porsche Sprint Challenge, there were concerts galore across town with Kygo, Joe Jonas, Post Malone, and the Chainsmokers (just to name a few) performing. The Grand Prix was fulfilling the entertainment factor it had promised. But what about the race itself?
Drivers voiced their opinions throughout the weekend regarding the track, but it hit a new level after the race ended on Sunday.
Carlos Sainz and Esteban Ocon were still feeling the effects of their collision in the same corner during different exercises, with Sainz asking Ferrari (who crashed first on Friday) why the Tecpro barrier was not in the corner.
Verstappen, who said on Sunday that the race was “really unbelievably organized” and that he “had a lot of fun driving around it”, pointed out areas that could be changed to better suit the F1 car. He added that with Sector 2, “it would have been nice if it could have been a little faster and flowing for an F1 like we have now. You know: so long, heavy, wide. 14-15 chicane is a bit of a tough combination.”
Others called for the track to be repaved after offering a little catch. for every RaceIt has already appeared in certain places twice in the previous week. Fernando Alonso revealed that the drivers had told the FIA that “the runway is not an F1 standard.”
George Russell said in his post-race interview that he “nearly crashed when entering the pit lane”, and “the drivers asked to remove the pit-entry mix line because we knew that with all the marbles that had to move out of the corner”, it would cause an accident. . “However, this will not happen.
“It’s weird because every other new runway on these tracks, you know, with Jeddah and Melbourne, I can’t think of the top of my head right now, but overall they give really really good high grip at the races in and out of the line.”
He continued, “It just doesn’t make good racing. You can’t go hand in hand with a car in the corner. There’s no zero grip off the line. So it’s a bit like driving in wet places when there’s only one dry line… So I mean, it’s drivable, but it depends on whether they want to deliver good racing and something good for the drivers.”
But not all hopes are lost with the Miami Grand Prix. During the post-race press conference, Sainz said, “I think, between the FIA and us, we can do a better job with the tarmac. We can do a better job with some corner sets, and we can do a better job in the future.”
As the sun sets on another historic Grand Prix weekend, fans, media and teams turn away to witness the possibility of a new era of Formula 1 in the United States. Although the race hit a monotonous tone after Verstappen overtook Leclerc for the lead early in the 57-lap race, the asterisk shouldn’t be given to his viewing and attendance records. It may not have been so dramatic and the Grand Prix didn’t turn a profit, but the interest and potential for growth in this new battlefield is clear. Money speaks, though, and this was echoed during the Miami Grand Prix. Driver safety concerns are real, but the ability to improve while maintaining scenery integrity is there.
America, Meet Formula 1.
“Take the results aside – I wish we had a better weekend. But, there was a very, very good Grand Prix, I think. The reception and the fans around town were fantastic,” said Ricciardo. “The Paddock was a zoo. Wasn’t impressed. Celebrities, all of that. sure Ashton [Kutcher] and miles [Kunis] She shouted my name at some point.
“I feel like everyone who’s been here has a real interest in Formula 1, whether it’s through Netflix or through the sport that has a growing presence. So it was fun to see. For us, it’s not about becoming bigger celebrities. It’s really about sharing our passion. With more of the world, it has been hidden for many years.”
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