Want to use Google Trends for your business? Here’s what you need to know

A question: I have been told many times that Google Trends is a great business tool. Can you elaborate?

Answer: Google is by far the most used search engine with over 90% of global search traffic, processing over 3.5 billion searches daily.

Each search is performed based on the words entered, allowing Google to understand trends as they occur or on a historical basis. Google also includes searches made on YouTube in the Trends tool.

This rich database of keywords can be accessed by anyone using the Google Trends web page, which is displayed on the Google Trends website.

Keyword research value

If you are in business, you most likely have a website. If you have a website, you want to generate as much traffic as possible to it.

Using different advertising platforms is one way of generating traffic, but if you do your homework, you may be able to get visitors for free (aka organic traffic).

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