Spire Holdings and Spire Motorsports appoint Bill Anthony to joint leadership roles

Spire Holdings, the parent company of Spire Motorsports, Spire Sports + Entertainment (SS + E), Spire Hockey and Track Enterprises, today announced that it has promoted veteran sports, entertainment and transactional attorney William “Bill” Anthony to complementary positions as CEO, Spire Holdings and president of Spire Motorsports.

Anthony’s dual appointments are immediately effective and underscore the organization’s commitment to consistency, growth, and a structural leadership approach. He will lead all aspects of Spire Motorsports’ business operations, strategic planning, business development and marketing initiatives.

“Spire Holdings properties have grown exponentially over the past 24 months and, as always, Bill Anthony has proven to be a consistent leader,” said Jeff Dickerson, co-owner of Spire Holdings and Spire Motorsports. “Bill is a constant component within our organization and the person that everyone in our company seeks advice and advice to. If you look at the total portfolio of Spire Holdings, Spire Motorsports is the best for growth. Meanwhile, Bell’s relationships continue within NASCAR and RTA (Team Racing Alliance) thriving. We are grateful to have someone with Bell’s industry and business acumen to lead our team toward an exciting and complex future.”

Anthony was appointed president of Spire Holdings in August 2020 after spending two years as general counsel for Infinite Esports & Entertainment in Frisco, Texas and later at Immortals Gaming Club in Los Angeles, following a merger deal.

The UCLA alumni worked directly with a property consortium that included Anschutz Entertainment Group, Lionsgate Interactive Venture and Games, Steve Kaplan co-owners of Memphis Grizzlies and the Milken family, Meg Whitman and Texas Rangers co-owners Ray Davis and Neil Lippmann. Anthony reported directly to the CEO and served on the executive leadership team while leading strategic and tactical legal initiatives.

Prior to his time in the esports space, Anthony served as general counsel for SS+E from 2013-2018.

“The opportunity to lead the commercial operations of both Spire Motorsports and Spire Holdings is a great honor, and I am grateful that Jeff (Dickerson) and TJ (Puchyr) have placed their trust in me to advance our organization,” said Anthony. “Spyre Motorsports and Spire Holdings are comprised of extremely talented individuals who have built an incredible foundation. I am eager to support that foundation and play a role in cementing our team’s standing in the sport, now and in the future.”

Beginning in 2002, Anthony facilitated legal and contractual transactions for Motorsports Management International (MMI) working with some of the world’s top racing drivers including Tony Stewart, Kyle Busch, Denny Hamlin and Kasey Kahne.

After nearly a decade working with MMI, Anthony moved to SS+E where he led contract negotiations and execution for James Hinchcliffe, Kyle Larson and Ricky Stenhouse Jr. Meanwhile, Anthony led legal affairs as general counsel.

“Bill Anthony has put in the work, he’s always a steady hand, and if you look across his career, he’s got this opportunity,” said TJ Puchyr, one of his fellow owners. “Bill has done a lot of good, impressive work, across multiple disciplines of not just motorsports, but esports as well. He has been Cary Agajanian’s right-hand man during the MMI years and has always epitomized Cary’s methodical and methodical approach to business dealings. Bill is the person appropriate to champion our leadership group.”

Spire BR

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