As we say goodbye to this year’s Emmy season and move on to the next, prepare for even more crowded competition ahead. There’s no rest for the small screen set, as the recent frenzy of big-budget fantasy TV series has proven.
It’s clear that Academy Television voters still tend to fall back on previous winners — which is why this month’s 2022 wins for Ted Lasso in comedy and Succession in drama come as no surprise. But things are getting busier with the new TV Awards season already underway.
She teased her first HBO shows “House of the Dragon” and the epic “The Rings of Power” for Amazon Prime Video, and settled into a good performance right. There aren’t necessarily smash hits yet, but they’re also not bombs. In this television environment, where it’s almost impossible to intentionally make a hit song, that’s still the most likely win.
But we also live in an age where ratings are now apples and oranges, and trying to mix Nielsen numbers with streaming data — especially with “House of the Dragon,” which can be consumed the old, linear way, as well as streamed — is hard. Hence, comparing these numbers to any platform like Amazon is impossible. Without that measuring stick, bragging rights may have to wait until the next round of TV awards—particularly in the craft fields.
Over the course of its run, “Game of Thrones” has managed to break through the genre barrier in the Emmys, but it’s often been the exception to the rule – just ask those behind shows like “The Mandalorian” and “Stranger Things,” which tend to clean up even at the Creative Arts Emmys. But don’t feel loved at Primetime.
However, “House of the Dragon” and “The Rings of Power” will definitely be front and center next year as networks and broadcasters begin to plot their FYC plans. Ditto for AMC’s “Interview with the Vampire,” part of the new Anne Rice franchise; Plus the movie “The Sandman” on Netflix.
And now, in 2023, get ready for the Emmys for all the Emmys. After several years of COVID-related production delays that pushed some shows out of competition and allowed the Emmy competition to breathe, expect next season to be a traffic jam with epic Emmy proportions. John Landgraf, president of FX, predicted that this year would end with a record count of at least 600 original series written on television — all in the pipeline.
New shows are one thing, and there are plenty of them to come. But there are also Emmy favorites that have been discontinued last year for one reason or another: Hulu’s “The Handmaid’s Tale,” Netflix’s The Crown, Prime Video’s The Boys, and the previously mentioned The Mandalorian from Disney+. They will face off against such immediately returning favorites next season as Succession, White Lotus, Hacks, Abbott Trial, Succession, Severance, Yellow Jackets, and Barry.
Then there are the recent seasons of shows like “Better Call Saul,” “Atlanta,” “The Marvelous Mrs. Maisel,” “The Walking Dead” (another kind of show that never won an Emmy) and maybe “Ted Lasso” — if We’d believe, as has been hinted, that Season 3 is the last – and all of them will also be in search of the trophy.
But trying to predict next year’s Emmy is somewhat deceptive in the age of broadcasting, where platforms often keep their premieres and rollout plans a secret until the last minute. This is especially true in the spring, when the first shows appear at the last minute in order to make it right under the wire into the eligibility period.
It’s not only a competitive option, but it also comes from viewer habits: the earlier you announce the premiere, the less likely it is that awareness will remain on top of audiences’ minds when the show is actually available. (Worse, users who search for said software and don’t find it won’t bother looking for it again.)
We hope to hear about the long-awaited adaptations of the Emmys’ Talk and Diverse categories, the two competitions most in need of an overhaul. But then attention turns to Film Awards season (where TV is still present, because even the movie world wants a taste of TV dominance)… including the Golden Globes, which returns to NBC in January.