Houston Astros partnership with 50 Cent liquor and charity

Minute Maid Park fans will see plenty of rapper cognac and champagne at the games.

Picture of Emma Palter

Rapper Curtis “50 Cent” Jackson at 2021 Rodeo Uncorked! Champion Wine Auction, where Le Chemin Du Roi Brut Champagne won the Reserve Grand Champion Best of Show at the RodeoHouston International Wine Competition.


The New-ish Houstonian 50 Cent moved to Texas last year and is now moving away from the Houston Astros. On September 22, the baseball franchise announced a partnership with Curtis Jackson, better known by his stage name and songs like “In Da Club.” Here’s what the deal actually means.

The multi-year partnership between the Astros and 50 Cent in wine and spirits, Sire Spirits, and his charity, G-Unity Foundation. The first is the parent company of two different brands developed by the Grammy and Emmy award winning rappers. Branson Cognac has been crowned the official Houston Astros cognac, and Le Chemin de Roi Champagne is now the Houston Astros’ signature official champagne.

Fans will have access to samples and craft cocktails throughout Minute Maid Park, and can expect to see more Sire Spirits labels and product placements around the stadium. In addition, Club Level Bar will be renamed Sire Spirits Bar in 2023, and Suite 1 will be known as Sire Spirits/50 Cent Suite.

Curtis "50 cents" Jackson Branson Cognac and Le Chemin du Roi Champagne lines on display at Spec's in Sugar Land during "know & welcome" Happened on Thursday 5 December 2019.
Curtis’s “50 Cent” champagne lines Branson Cognac and Le Chemin du Roi showcased at Spec’s Restaurant in Sugar Land during their “Meet & Greet” event on Thursday, December 5, 2019.

Craig Mosley, Houston Chronicle photographer/staff

“We share the same philosophy of Conscious Capitalism,” 50 Cent said in a press release. This is the first time that Sire Spirits has officially partnered with the Major League Baseball franchise.

For his nonprofit, G-Unity will work with the Astros on various initiatives, including the creation of the Chain of Leadership program. This effort targets teens, character development, and communication and leadership skills. 50 Cent will also receive some proceeds from the Astros Share 2 Care 50/50 raffle.

Also in the works: a fundraising dinner at Restaurant Potente featuring Le Chemin du Roi Champagne, and a junior golf course.

This isn’t the first time 50 Cent has become involved with the community since he moved here in 2021. Last year, his foundation partnered with Houston ISD to create after-school programs for budding entrepreneurs.

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