Team Owner Justin Marks (pictured above) He acknowledges that the Indianapolis 500 is an obvious place to start when considering Trackhouse’s future ambitions.
“Trackhouse Entertainment recognizes properties and assets in professional motorsport that provide opportunities to bring new and compelling experiences to market,” Marks told RACER. “There’s nothing I wouldn’t think of. She’d have to move the needle. Trackhouse is about doing things that are really unique and engaging. Whether it’s short track racing or dirt racing or the Indy 500 or IMSA or NASCAR or anything like that.
“There are a lot of opportunities we’re looking at right now.”
But Marks is in no hurry to start a team. His interest is in the early stages of discussion and due diligence about what Trackhouse’s presence in the NTT IndyCar Series will look like.
Any program will need to offer something people haven’t seen before while providing an opportunity to grow the Trackhouse platform and brand. But it wouldn’t be surprising to see the organization launch a new program in the near future, whether in Indy or elsewhere. Trackhouse is still in a growth and acquisition mode as it tries to locate all the opportunities to create content and grow its profile.
The important pillars of Marks and Trackhouse are content creation, event promotion and sports property ownership. Taking on interesting concepts and putting them to work is a big deal and a fun challenge.
It’s how Trackhouse Racing – and its PROJECT 91 program to bring stars from other racing disciplines to NASCAR – came in the first place.
Trackhouse appeared in the NASCAR Cup Series last season. To put itself in the best position to do so, the team formed an alliance with Richard Childress Racing who established their program on the RCR campus. This allowed Trackhouse and Marks to learn how to build a business without spending unnecessary money. Any plugin that starts Trackhouse will likely be executed in a similar manner.
Trackhouse has expanded to two cars this season by purchasing assets from the Chip Ganassi Automotive Program. Marks was able to acquire two full-time car lessors and move into a racing shop that would allow the Trackhouse to park independently. Then last month, the next chapter was written when a third car debuted at Watkins Glen with Kimi Raikkonen.
PROJECT91 is for elite international drivers who want to experience NASCAR and its presence is expected to grow in the coming years – just as Marks envisions Trackhouse to continue to do whatever makes sense in motorsport.