If you run a business or work in a marketing department, you understand how difficult it can be to get the right leads to visit your website. If you are struggling to gain traction on your company or product website, here are some things you can do to increase traffic.
1. Start a blog
If you don’t already have a blog on your site, now is the time to start a blog. Blogs are not only good because they lack the “bells and whistles” and are just pure keyword-filled content, but they are also a great place to show that your company is a thought leader in your field. Make sure your blog is not only used for advertising. Think about and write about topics related to your field of work. Has your company just adopted the 5G network architecture? Write a blog about this process that explains the steps you took to get there, and carelessly lets your customers know that you’re ahead of the curve.
2. Answer the questions in the forums
Apparently, there are thousands of forums online where people ask questions about all kinds of things, and you might be lucky enough to find a question that your company or product can solve if you take the time to research. Look for places where you can provide a helpful answer – whether it’s a product recommendation or just an answer unrelated to your company to demonstrate that you are collaborative thought leaders. This is called “social listening” and it’s an easy way to find people your product can help and direct in the direction of your website.
3. Host a webinar
If you have the resources available and expertise in a particular topic, host a webinar for existing clients and potentials. Ask your customers to invite friends and colleagues to get more traction. Be careful not to make the session too much in a sales promotion. Spend most of the time teaching useful things to your audience so they don’t get bored and leave. Showing your respect for their time by teaching them something useful will make your audience more interested in your brand. The main advantage of a webinar is that usually all members of the audience have to visit your website to sign up for the webinar, and if you are lucky, they will shop around your site after signing up or after the webinar if they are happy with the presentation.
4. Pay for ads
If your marketing and advertising budget allows, run some paid advertising campaigns and watch your traffic grow. You can do this on popular search engines and also on most social media sites. You can also choose to narrow your list of goals by categories like interest and location, which is important if you only sell in the US, for example. Before you begin, take the time to do keyword research so you can make sure that you are using the same keywords that your competitors use in their ads. You also don’t want to waste time and money advertising for someone who is not a customer and will never become a customer, so targeting your ad to a specific interest (eg technology) will help ensure that your content is not wasted on the wrong people.
5. Update the content on your website
A website with incorrect or outdated information is not considered more than a website with incorrect or outdated information. Spend the time doing a website audit every now and then to make sure everything is correct and the site is running well. Find a tool to check broken links and also run a website speed test. If a customer clicks on a link that displays an error, they will likely get frustrated and leave the site instead of venturing into it. Don’t scare your customers away from a website that needs updates.
Getting traffic to your website can be a challenge. Follow some of these tips and hopefully you will see your traffic increase exponentially.