False or Fact: A Deeper Look at CBD

This article was originally published on Cannabis & Tech Today, and appears here with permission.

If there’s one thing the United States seems to enjoy, it’s a health fad.

There was no shortage of health-conscious trends that made their way into the public eye only to become yesterday’s news in a matter of months.

A keto diet, kale integration, juice cleanse, gluten avoidance, and even colon hydrotherapy are just a few examples of health fads that seemed to change the world, only to quickly become a relic of their time.

This has led to CBD being considered a great drug by some and snake oil by others.

There is no doubt that CBD is very much “in” now.

The numbers support this, looking at Statista’s list of CBD sales over the years: $108.1 million in 2014, $262.2 million in 2016, $512.7 million in 2018, and $1.812 billion in 2022.

Earnings aside, it’s also intriguing, with Google Trends showing that “CBD” has been searched for more often than the term “cannabis” since June 2017, peaking in May of this year.

However, when speaking with those outside the cannabis world, the general public appears to be divided, with conversations taking place both online and in person discussing the substance’s authenticity and continuing popularity.

Posts like Chicago TribuneAnd the WatchmanAnd the Boston Globe They wondered if the CBD trend would continue, and others referred to it literally as “fashion.”

Part of this suspicion may be the way the material itself has been marketed.

Wayne Lee, CEO of Lee Enterprises

The transition from a relatively unknown substance to appearing in every type of product from food to body lotion may cause some users to be skeptical, as it is returning to the surprising “natural” trend of years past, where potato chips and sodas were suddenly the spotlight on Natural “ingredients” have been incorporated.

This is supported by experts in the same field, such as Wayne Lee, who sees only reason to be skeptical of CBD:

“On social media, billboards, dispensaries, and even at gas stations, we see CBD being advertised constantly… CBD is available as oils and foodstuffs, and is now offered in many different drinks, food, cosmetics, and more.”

Given that he’s the CEO of Lee Enterprises, the world’s largest bioeconomics advisory group, Lee’s words shouldn’t be taken lightly.

Too good to be true?

Dr. Brian Goodall

Another issue stems from CBD’s purported benefits, which, depending on the manufacturer, appear to vary from anxiety relief to cancer treatment.

According to Dr. Brian Goodall, an expert on cannabis, oil extraction, and nutritional formulations at Lee Enterprises Consulting, “I think the question is not about health benefits that people may not know about, but rather an issue like to see if these claims are true.”

Dr. Goodall also points out that while there are proven benefits in terms of relaxation, stress relief, improving sleep, and affecting certain forms of epilepsy, more research and testing is to come in the future.

But how can this “primitive” perception of CBD actually change?

As more clarity is still needed regarding the medicinal benefits, CBD may need a little more word of mouth experience as it continues to grow.

As Goodall explains, “For $50, a consumer can buy drops at a dispensary or online and try them. If it helps, they’ll order again and tell their friends, and if not, they won’t. So the next 12-24 months will be a period of time.” Axial boom or collapse.

Looking at the Statista article mentioned above, CBD predicts that it will be a $1.5 billion industry over the next 24 months, and time, and more research, will determine whether CBD becomes a health staple or is placed among the likes of Atkins and lean diets. from gluten. “

This article originally appeared in the Winter 2019 issue of Cannabis and technology today.

Read the original article on Cannabis and technology today

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