Top 5 fall beauty trends you need to try if you’re in your thirties

As summer’s inches roll toward the collective rear view (*sigh*) and fall for the first time, fashion and beauty trends keep moving with the seasons. While warm weather is synonymous with moisture resistance, aesthetically “less is more”, and fall is more dressy, as well as predictable. However, there are some factors that cannot be assumed and totally depend on current consumer supply and demand, inevitable cultural moments, social media behavior and even fashion frenzy.

Oftentimes, especially online, it can seem as if beauty trends are tailored only to Generation Zers and celebrities. But the opposite! What makes beauty trends so fun is their versatility. Whether you’re a teen, an elder, or something in between, the look of “it” at any given moment is yours to take…and change. For example, approaching makeup trends in your 30s can be as fun as it is nerve-wracking. The credulity It’s mostly novice dress-up but you don’t want to throw all the fun out the window either.

We recruited help Senior Make-up Artist M•A•C Keri Blair To demystify fall’s biggest beauty trends. Blair shared what’s on trend – including how to get every look with confidence whether it’s Halloween or date night.

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Regency / Renaissance

Romance is in the air and old is new. Thanks for offers like Bridgeton And the the greatRenaissance-inspired makeup is more than just a companion to a Halloween wig. Blair encourages everyone to “exercise their inner Jane Austen” by wearing gold, silver, and bronze metallic eyes.

“Recreating makeup is fun and easy and can actually look beautiful on just about everyone,” says Blair. Not sure where to start? I’ve got you covered:

1. To create a shiny metallic effect on the eyes, use a soft brush or your finger to apply the color—like MAC Paint Pot in Born to Beam or DazzleShadow Liquid in Rayon Rays. Apply around the entire eye, focusing on the inner and outer corners of the eyelids. Bulk dyes also work.

2. Give your cheeks a picture-perfect flush—something like MAC GLOW PLAY Blush in colors like Groovy or Heat Index—by applying it to cheeks and blending it in with a wet BeautyBlender.

3.Make a raspberry lip whisper by applying it and then wiping it. Finally, gently blot the edges with a small soft brush or a cotton bud.


From the Valentino Pink collection to the upcoming Barbie movie starring Margot Robbie, pink — or “Barbiecore” — is having a moment. If you’re considering this your signature shade, or want to take a break from the monotony of no-makeup makeup, Blair recommends focusing on lips and cheeks. It will light things up without overdoing it:

1. Start with a layer of a foundation with medium to full coverage, such as MAC Studio Fix Fluid.

2. Next, focus on your lips. Apply a layer of a bold, long-wearing shade, like MAC’s Candy Yum Yum, and coat with a subtle sheen. Start by placing it in the center of the lip and working on the edges and corners of the mouth. This will help keep the shine in place – too many edges will cause your lips to drip.

3. Use pink blush to give a blush to the cheeks, apply in a circular motion with a soft brush.

4. Take care of filling in eyebrows when needed.

5. Finish the look with a black eyeliner on the upper lashes and white eyeliner on the lower waterline of the eye. Add a pair of fluffy lashes if you’re moody, and don’t forget to fill in your brows if necessary.

90 grunge

Decimal-themed makeup always looks stylish. There’s ’60s-inspired pastel eyeshadows and the return of disco-inspired glamour (thanks Beyonce and Lizzo!). And now, we have the totally imperfect look of ’90s grunge-inspired makeup.

“Rough skin, deconstructed smoky eyes, and sheer, glossy highlights are the keys to making this makeup come alive,” says Blair. Here’s how to bring out the rock star in you with the help of lining…lots of lining.

1. First, moisturize your skin while keeping it feeling raw. Use a little foundation or concealer when needed.

2. Get a black eyeliner or eyeliner, like MAC Eye Kohl in Feline, and apply it to your lash line and waterline. Blink your eye several times. You can also use your ring finger to gently rub the lining for a smudged, smokey look.

3. Use a gel liner, such as Blacktrack Fluidline, and a soft brush, to polish the black on the inner and outer corners of the eye. This will give the eyes a little more dimension within this deconstructed look.

4. Add mascara to the upper and lower eyelashes. You can also use your fingers to press the eyelashes against the skin to create more texture for your eyes. (This is the time mascara mishaps are celebrated.)

5. Highlight the cheekbones with a moisturizer or product like Aquaphor, and press onto the cheekbones, bridge of the nose and lips.

6. Optional: Finish with a matte lip in a deep wine shade.

Clean and limited

According to Blair, skin always wins when it comes to fresh, long-wearing makeup. Simply put, there are days when your skin can speak for itself. However, she says, “Knowing how to bring out your best face is crucial especially when exploring ways to wear a clean and simple look.”

For starters, start your routine with clean skin. Weekly exfoliation is also key, although daily makeup wearers may benefit most if they do it every day. However, here are some suggestions if you don’t already have a go key.

Try using MAC Gently Off Wipe with an ample amount of Prep + Prime Fix +. Wrap the swab around your index finger and gently massage in circular motions around the nose, mouth, cheeks, and forehead. This will help soften the texture of the skin’s surface. Next, moisturize with a thick mist of Fix +.

Apply a hydrating moisturizer, starting at the bottom of the jaw line in upward strokes until you reach the hairline. Massage the moisturizer into the skin to help increase circulation and blood flow. Don’t forget to prep the delicate eye area with eye cream, too.

Follow up with moisturizer and eye cream with a layer of primer. This is a great way to improve skin texture, define the purpose of your makeup, and keep it looking fresh all day long.

Once the primer is applied, follow with foundation, starting in the center of the face and working toward the jawline and hairline. If you feel you have areas that need extra coverage, use a self-setting concealer in specific areas depending on your skin’s needs.

While it’s all fixed to the skin, decorate your brows with a pencil or shadow when needed. Bonus points if you finish it with brow gel. Next, apply an even layer of mascara to the upper and lower lashes. (We recommend playing with the extender in GigiBlack. The small brush makes separating, defining, and plumping lashes a breeze.) Next, tap a bit of highlighter on Cupid’s bow for the lips and into the inner corner of the eyes for a subtle yet fresh look. And if you want a subtle pop of color, tap a little blush on the apples of the cheeks with your fingers. Finish by applying the spray to set your look.

Moody Lips

When it comes to makeup, black lipstick can feel very special, or, in Blair’s words, “very interesting but very polarizing.” Often, it can be read as difficult, harsh, and unwelcome. However, when paired with a beautifully sculpted and distinctive face, black lipstick can exude sophistication and ferocity. Here’s how to do it.

Prep your skin with a foundation with light to medium coverage. Hide only when needed. It’s good to show some of your natural skin. Sculpt your cheekbones, eyes, and jawline with your favorite contour (try MAC Studio Fix Sculpt and Shape Palette). Pro tip: Warmer tones look amazing with a black lip.

Next, highlight using either warm tones or a shimmering balm product on the top of the cheekbones and eyelids or the inner corner of the eyes. Draw more attention to the eyes with black mascara.

Before applying black lipstick, prepare the lips with some gentle exfoliation and conditioning – Prep + Prime Lip is great for this. This step will ensure more comfortable wearing and even application. Then you can apply lipstick just as you would any other color. If you are concerned about color bleeding outside the lip line, use lip liner before applying color. One of Blair’s favorites for this trend is MAC’s Retro Matte Liquid Lip Color in Caviar.

As an alternative, try adding a clear sheen on top for a super glossy leather finish. Another option is to dust a little highlighter directly over the black to give it a metallic sheen.

Finally, if the black lip trend sounds curious but you want to ease your way around, try a bit of black lip color. Remove with lip balm or gloss to create a wash of blackberry slicker.

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