What is the value of Tiger Woods to Nike?

Sponsorship plays a major role in shaping a player’s career; Something, becomes more important when you’re someone like Tiger Woods. Since his debut in 1996, Tiger Woods has been recognized for various reasons. One of them is the face of Nike Golf. With Nike Swoosh on his clothes, Woods was one of the biggest holdings of the American clothing giant.

Walking down memory lane, the association between Nike and Woods goes back to 1996. He made a lasting impression with his astounding performances in the amateur tournaments, and Woods became a Nike-sponsored player even before his pro debut. According to reports, the first contract between Woods and Nike was a 5-year deal worth $40 million. 26 years later, how much is Tiger Woods worth to Nike today?


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The huge history of Nike and Tiger Woods

Woods began his career with a $40 million contract with Nike. However, five years seemed sufficient enough for the American sensation to prove to Nike that it was worth so much more.

5 majors, 19 tile tours, 1st place in the rankings, 3 PGA Tour Awards of the year, and 3 PGA Player Awards of the year Later, in 2001 Woods and Nike renewed their partnership. Although the two agreed on the same 5-year term, Woods’ success has now brought the deal to $100 million.

Golf – The Masters – Augusta National Golf Club – Augusta, Georgia, US – April 8, 2022, US Tiger Woods at 13 during round two REUTERS/Mike Segar

Walking on his self-determined path to success, Woods continued to pursue his goal of becoming the greatest player of all time. Five years later, Woods and Nike signed their third contract in 2006. Going without saying, ten years seemed like a long time for Nike to put Woods on its biggest asset list.

Results? Unlike the previous two contracts, the third contract was concluded between them for a period of seven years, ending in 2013.

The latest union between the two giants

The year 2013 is often referred to by many as the biggest year of their union. In July 2013, Nike’s then president of golf, Cindy Davis, released a statement confirming her renewed engagement with Nike.

“We are delighted to continue our partnership with Tiger. He is one of Nike’s most recognized athletes and has been instrumental in the growth of Nike Golf since the beginning,” She said.

Golf – The Masters – Augusta National Golf Club – Augusta, Georgia, US – April 4, 2022 Tiger Woods of the US on ninth green during a practice run – REUTERS/Mike Blake

According to reports, the fourth contract between Nike and Woods has been signed for $200 million. An amount that prompted Woods’ manager to ensure Woods would continue to stay with Nike for the rest of his career. “We are comfortable with where we have ended up and what career path Tiger will have with Nike,” He said.

Link is not only about shirts and shoes

Woods has gone through many ups and downs in his personal and professional life. To expand the discussion room, with the exception of Nike, Woods has also been part of several other sponsorship deals in his 26-year career. However, giving a glimpse of the unfortunate part, many of these sponsors took a back seat when Woods’ career was going through a rough patch.

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On the contrary, Nike has made sure to stick to the Woods through thickness and thinness. The gesture, gave the greatest golfer of all time one more reason to stay associated with the apparel giant.

St. Louis, MO – AUGUST 11: Tiger Woods of the United States stands on hole 15 during the third round of the 2018 PGA Championship at Bellerive Country Club on August 11, 2018 in St. Louis, Missouri. (Photo by Stuart Franklin/Getty Images)

Over the years, Woods has not only contributed to Nike by appearing on the golf course in their attire. In addition to this, he has also taken on the responsibility of being one of the prominent global brand ambassadors. The former world No. 1 was part of Nike’s most successful advertising campaign over the years.


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In the same way, in 2019 Nike released a video to celebrate Tiger Woods’ 15th big win.

What are your thoughts on the never-ending bond between the two? Do tell us in the comments below.

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