6 Changing Chicken Consumption Trends to Watch in 2023

To keep chicken as a protein at the center of the dish, professionals in sales, marketing, supply chain and product development/cooking must be prepared to adapt to rapidly changing consumption trends.

During the 2022 Chicken Marketing Summit, industry experts provided the latest data and insights to help the chicken industry and poultry buyers understand how consumers shop and how to leverage technology to reach them. Here are the highlights:

1. 4 chicken consumption forecast for 2030

Consumer trends have shifted drastically during COVID-19. How will these chicken consumption trends continue to evolve over the next decade?

2. Chaotic global logistics, inflation challenge restaurants

In 2022, the fast-food industry looks very different than it did before the COVID-19 pandemic. Access through drive, delivery and digital ordering is a must. At the same time, nothing is certain in the apocalyptic global supply chain.

3. What is the value of a chicken consumer after COVID?

The consumer of chicken today is not the same consumer it was before the pandemic. They have reassessed their priorities as a result of COVID-19. They source goods, news, services, entertainment and information in new ways.

4. Marketing poultry and eggs as local products (blog)

Austin Alonzo: To make more sales, poultry producers should market their produce as local when possible.

5. Consumers rely on chicken even as inflation affects prices

While the average consumer rating of their current financial situation is somewhere between “poor” and “excellent,” 87 percent buy more or the same amount of fresh chicken now than they did six months ago.

6. Chick-fil-A was the first recipient of the Best Chicken Marketer of the Year award

Chick-fil-A celebrated #thelittlethings to help sell chicken in 2021, a marketing campaign focused on customer service, respect and authenticity. As a result, Chick-fil-A was recognized as the first winner of the Chicken Marketer of the Year award.

Attending Chicken Marketing Conference 2023

The 2023 Chicken Marketing Summit will be held in Effie Sandestin Hotel in Miramar Beach, Florida Monday, July 31 – Wednesday, August 2, 2023. Serving a unique cross-section of the chicken supply chain, the Chicken Marketing Conference explores issues and trends in food marketing, chicken consumer consumption patterns, and purchasing behavior.

For more information and to attend, visit: www.wattglobalmedia.com/chickenmarketingsummit/.

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