Dead On Tools expands its partnership with TRICON Garage for 2023

Dead On Tools has significantly expanded its partnership with TRICON Garage for 2023. The innovative tools and work equipment manufacturer will serve as an established partner on the No. 15 and 17 Toyota Tundra TRD Pros with drivers Tanner and Taylor Gray.

The expanded partnership will feature Dead On Tools branding on the hood of the TRICON Tundra for 15 events throughout the 2023 season, with a supporting role in all remaining races.

Illinois-based Dead On Tools is a subsidiary of Pull’R Holding Company LLC, one of the world’s fastest growing hardware and storage equipment brands. While still carrying its cornerstone precision tools, the brand has intently focused on perfecting professional tool belts and other styles of soft-sided accessories.

“Partnering here is a no-brainer,” said Brian Ranallo, Director of Marketing for Dead On Tools. “This team is everything partners are looking for and more. We couldn’t be happier to bond with the Gray family and get Dead On Tools Toyota Tundra back on track!”

Tanner Gray will begin his fourth full-time campaign in the NASCAR Craftsman Truck Series (NCTS) when the series comes down at Daytona (Florida) International Speedway in February. The youngest NHRA Pro Stock Champion in history has set his sights on resetting his character next season with a chance to prove himself as a race-winning threat in the NCTS.

“2023 will be an exciting year of change for us and the team,” said Tanner Gray. “I am grateful to Brian and the entire Dead On Tools family for continuing their partnership with us, and I hope we can get my first win together.”

Per NASCAR minimum age requirements, Taylor Gray will join the Truck Series full-time after his 18th birthday on March 25, 2023. The younger Gray has forged a name for himself in the ARCA ranks with seven career wins between the various series, including three National wins, a win one east-west in 2022. The New Mexico transplant has also made 13 starts in the Truck Series in his junior career, earning two top-10 finishes along the way.

“I’m excited to tackle the Truck Series full-time next season after my 18th birthday. It’s going to be quite a challenge, but I’m definitely up for it,” Gray said. “Every day our team strives to improve, and it’s a privilege to have a partner like Dead On Tools who He believes in what we are building and we want to grow together.”

A detailed schedule of events for Dead On Tools Toyota Tundra TRD Pros will be announced at a later date.

Tricon Garage Public Relations

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