Unveiled at the Dubai Desert Classic in January, DP World created a revolutionary shipping container that steadily filled golf balls from various stations during the DP World tour season. During its voyage, the Second Life Container made stops in Belgium, the Netherlands, Sweden, France and the UK and has now returned to Dubai for the season-ending DP World Championships to be held at Jumeirah Golf Estates, Dubai.
130,024 golf balls were collected in a variety of ways, with donations from DP World Tour players, fans, professional golf ball divers, scoop dogs and children’s golf ball catchers. Now is the time to give them a new life, as DP World is collaborating with various golf organizations to support initiatives that provide a platform to grow golf around the world, making golf more accessible to all.
DP World has focused on three key areas of growth for the sport – golf for the disabled, golf for juniors and golf for women – with the hope of inspiring and encouraging more people to take up the sport. Organizations with projects in South Africa, Kenya, India, the UAE and across Europe will now receive a percentage of the balls.
Representatives from all five organizations gathered together to mark the occasion ahead of the DP World Golf Championship at Jumeirah Golf Estates in Dubai. They included the Cabinet Secretary for Youth, Sports and the Arts of the Republic of Kenya, His Excellency Ababu Namwamba, DP World Chief Commercial Officer, Daniel Van Otterdijk, as well as two-time DP World Tour winner Kurt Kitayama from America. G4D Tour Champion, Brendan Lawlor from Ireland.
A percentage of the golf balls will be distributed to the South African Handicapped Golf Association (SADGA) and the European Handicapped Golf Association (EDGA), two organizations that work to ensure that the sport is fully inclusive.
Daniel van Outerdyck, Group Communications Head at DP World, said: “Through our sponsorship of the DP World Tour, we wanted to find a meaningful and memorable way to give back to the sport. This initiative was a great way for DP World to showcase our logistics and supply chain capabilities and expertise. Now that the package is complete, we’re thrilled to support organizations that need it most, help share the joy of golf and celebrate it here in Dubai. We look forward to seeing how the balls can be put to good use in the development of the game around the world.”
Lilly Reich, Director of Operations at SADGA, said: “We at the South African Handicapped Golf Association have a desperate need for golf balls, so it is amazing that DP World is able to help relieve this financial strain through this great initiative. Golf has made it possible for so many Our members have a second life in sport which aligns beautifully with the vision embraced by DP World.”
Craig Stirton, SADGA Media Communications Officer added: “The slogan for SADGA’s first swing program is ‘Children’s Brighter Futures Through Golf’ and we feel that a donation of these golf balls thanks to DP World would go a long way in terms of helping us achieve this.”
Tony Bennett, President of EDGA commented, “With disabled golf developing at an exponential rate, it is a very high time that we make this support available to some projects where greater access to golf balls and facilities makes a huge difference.”
Ireland’s Brendan Lawlor, World No. 2 Handicap Golfer (G4D) and Golf Ireland representative, said: “Handicap golf has developed tremendously in Ireland over the past few years. Earlier in the year, I was proud to be involved with the Irish team. who won the EGA European Championship and with this donation of balls from DP World to EDGA and Golf Ireland, I look forward to seeing new individuals with disabilities experience our great game.”
In hopes of inspiring the next generation of golfers, DP World has also partnered with two organizations that promote the sport among youth. The Junior Golf Foundation in Kenya and the Golf Foundation in India aim to encourage and support more children to play golf and compete in tournaments, regardless of their background.
His Excellency Ababu-Namwamba, EGH, Cabinet Secretary for Youth, Sports and the Arts, Republic of Kenya said: “This initiative will have an amazing impact on the Junior Golf Foundation in Kenya. These balls will help demystify golf and secondly, it will open the opportunity for many young people who They view golf as a closed elite sport that you don’t have access to It feels very special to be selected by DP World as a beneficiary It’s a very strong message from the corporate world that you have a role to play and who knows we might have Tiger Woods coming in from Kenya “.
Kanana Muthumi, 10, of the Junior Golf Foundation in Kenya, was delighted with the news, “It would be great if a lot of these golf balls came to Kenya. More underprivileged children will get the chance to play and that will encourage more young children. No.” All children in Kenya have the opportunity to play golf so this will give them more opportunities to play the sport which I love. Thanks DP World for the golf balls.”
Amit Luthra, Founder and President, Golf Foundation of India said, “These golf balls are like gold nuggets for us, since the price of golf balls is so expensive, this initiative of DP World is a great help for the children of India to continue playing golf. It is an honor for us to be chosen as the beneficiary. Golf Foundation India has been recognized for our work in promoting the sport and this initiative will go a long way in helping us continue to do so.”
The DP World container golf ball has reached its final stop of the season at the DP World End-of-Season Championship, where the world’s best golfers battle it out at the top of the DP World Tour Rankings on the ground course in Jumeirah. Golf Courses November 17-20.