Protecting Teens from Impaired Driving – MADD Canada and NSLC team to date a unique educational program

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HALIFAX, Nova Scotia, Nov. 22, 2022 (GLOBE NEWSWIRE) — Nova Scotia students are being taught and empowered to prevent driving accidents, deaths, and injuries through a robust educational program provided by MADD Canada and the Nova Scotia Liquor Corporation (NSLC).

“The school programme It opens a dialogue with young people about the dangers and consequences of poor driving and, most importantly, how they can avoid and prevent it,” said Jama Lynn Hancock, National President of MADD Association of Canada. “We want them to leave this show knowing that they each have the power to avoid and prevent impaired driving. tragedies on the way.”

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Road accidents are the number one cause of death among Canadian youth, and alcohol and/or drugs are involved in more than half of these accidents. Each year, MADD Canada produces a new model school programme To educate students in grades 7-12 about the dangers of impaired driving, encouraging them to never put themselves in danger by driving with a disability or driving with an impaired driver.

MADD Canada’s 2022-2023 English school programmetitled Ultimate playAnd French school programmetitled detour, being delivered to Nova Scotia schools now. As a regional sponsor, the NSLC sponsors 65 presentations, bringing the message of sober leadership to thousands of middle and high school students. This holiday season, December 2-4, the NSLC will get together with their team, suppliers and customers to strengthen their support for MADD Canada Red Ribbon Project.

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The school programme And the generous support of the NSLC is highlighted today by a special presentation for students at Gorsebrook Junior High School in Halifax.

“We are proud to partner with MADD Canada to bring this lifesaving message to young people across Nova Scotia,” said Greg Hughes, President and CEO of NSLC. As a regional sponsor of school programme Over the past 15 years, we are pleased to have helped support more than 900 presentations as we work together to help students think responsibly about safe and sober driving.”

Ultimate play It tells the story of teenagers Adam, Colin, Sarah, and Katie. The four friends are playing baseball when Sarah invites Adam to a party that night after the game. The group decides to have a few drinks at Adam’s house before the party because his mom and sister are out for a few hours. The group drinks and Adam eventually agrees to try cannabis, which Katie offers him. When Adam gets a text from his sister that she and their mom are on their way home, everyone rushes to leave. Although visibly weak, Adam tells Sarah he’s fine to drive – a decision that changes all of their lives forever.

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After the fictional portion of the show, students see the personal stories of Holly Burton, Robin Croto, and Kylie Wallace – all real young victims of poor leadership.

“NSLC has been an amazing and generous partner in MADD Canada’s work to prevent impaired driving for more than 25 years,” said Ms. Hancock. “During that time, they have invested nearly $700,000 in various educational campaigns and efforts. Thanks to NSLC, nearly 270,000 middle and high school students have seen the strong sober leadership message being delivered through our programs.”

MADD Canada school programme, which will be offered to hundreds of thousands of students across the country, and is available in traditional compilation format, as well as classroom or virtual formats, depending on each school’s preferences. After the presentations, the school receives a Teacher’s Handbook to help teachers continue the sober leadership conversation throughout the year.

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Watch a clip from MADD Canada’s school programme:

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national charitable organization committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-led groups in more than 100 communities across Canada, MADD Canada aims to provide support services for victims, raise awareness of the dangers of impaired driving, save lives and prevent injuries on our roads. To learn more, visit

About NSLC
NSLC is the agent responsible for the sale and distribution of alcoholic beverages and cannabis in Nova Scotia. Since 1930, we’ve come together for the good of our county, returning 100% of our profits to help support key public services. Our team of knowledgeable staff is all about celebrating good choices – whether it’s helping you choose a unique product offering or getting a safe home. With 173 retail locations, we are proud to serve every corner of this beautiful county we call home. We are committed to being the trusted retailer, partner, employer and responsible industry leader that Nova Scotians have come to expect. Ultimately, we’re about the good we do – from responsible sales, to the impact we have on the communities we serve, to the financial contribution we make that helps create a stronger Nova Scotia.

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