The successful “TBEX Asia 2022” demonstrates Thailand’s role as a global event destination

Travel bloggers, content creators, and influencers from the Americas, Europe, and Asia Pacific enjoy a packed conference in Phuket, fun local sightseeing, and great family trips around Thailand.

The Travel Blog Exchange (TBEX) Asia 2022 event – ​​held in Phuket from November 15-18, 2022 and attended by travel bloggers, content creators and influencers from around the world – proved to be a huge success and cemented Thailand’s role as a favourite. A destination for global events of all nature.

With the theme “Diversity of the South: Phuket and Beyond”, this was the second time that Thailand hosted a TBEX event after the first Asian edition of the show in 2015 in Bangkok. This led to the presentation of the values ​​of Phuket, Southern Thailand and other Thai destinations, activities, culture, cuisine and heritage – with an emphasis on community tourism – to attending delegates who came from all over the world.

Yuthasak Supasorn, Governor of Tat, said, “TBEX Asia 2022 has helped showcase Thailand’s new direction towards more sustainable, inclusive and eco-friendly tourism to a highly valued audience – writers and influencers who will share their amazing experiences and impressions of Thailand with their diverse and far-reaching audiences on social media. It will also help spread the message around the world that Thailand is fully open and waiting to welcome all travelers.”

Held in Angsana Laguna Phuket and open to content creators (producers of blogs, videos, podcasts and traditional media), DMOs, hoteliers, OTAs, travel brands, PR and marketing suppliers, TBEX Asia 2022 was attended by 300 delegates from around the world. About half were from the Americas, followed by Europe, and Asia and the Pacific.

With the conference taking place from November 17-18, delegates were able to sample some of the great travel experiences on offer in Phuket in advance, thanks to several pre-Bex tours from November 15-16. These included catamaran sailing, free diving lessons, visits to pineapple and coconut farms in the Bang Rong community, visiting the Ban Ar Jor Museum in Old Phuket Town, dining on special Farm to Table menus, and learning Thai massage.

With a packed program of keynotes, breakout sessions, and networking opportunities, the two-day conference has proven to be a valuable and engaging platform for bloggers, content creators, and all delegates to share experiences and ideas, to increase their knowledge on social media and learn about new trends, and to explore business opportunities and exposure with the Thai tourism industry.

Adding to the vibrant and busy atmosphere at TBEX Asia 2022, there were three exciting evening parties, each in a different venue and showcasing Phuket’s famous cuisine, entertainment and social lifestyle. Andamanda Water Park was the location for the opening night party on November 16, followed by Aquaria Phuket for the second night party on November 17, and InterContinental Phuket Resort for the closing night party on November 18. A VIP night party was also held on November 15 at Centara Grand Beach Resort.


After the conference, delegates had another opportunity to explore more of Thailand with a series of 2-night/3-day family trips to destinations outside Phuket, which ran from November 19-21. Designed to offer meaningful and valuable travel experiences, there were six different itineraries following the tours offered: Chiang Mai Lampang; Songkhla Phatthalong; Krabi. Phang Nga; Bangkok and Pattaya. (tat)


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