Scope Launches Branding and Personalization

Shot Scope, the world’s leading manufacturer of GPS-based distance tracking and gaming performance systems, has introduced a branding and customization program for its laser rangefinders.


The Custom Shot Scope rangefinder program now allows golf and country clubs to customize rangefinders for their members, as well as sell them as picnic gifts to leagues and businesses/charities. In addition, professional and amateur golf tournaments, collegiate teams, event sponsors, golf resort destinations and more can now associate their brand with golfers who use the rangefinder to enhance their performance on the golf course.
The new Shot Scope customization service, which prints logos directly onto the product, is available free of charge on a minimum order of 20 units for PRO LX or PRO LX+ devices, while a small additional fee will be added for orders under 20 units. Requests may be submitted by emailing sales@shotscope.com. All customized orders will be delivered within a maximum of 4 weeks.
“We are now very excited to introduce customization and branding on the PRO LX and PRO LX+ rangefinder,” said Gavin Dear, Chief Commercial Officer, Shootscope. “Logo merchandise continues to be a very popular category in golf at the country club and resort levels, as well as golf tournaments, teams and anyone looking to associate their brand with performance off the course.”
The new Shot Scope customization service follows the launch in 2022 of the PRO LX+, a product that redefined the laser rangefinder category in golf and is the first in the game to feature GPS and AI-powered distances for customized performance tracking.
The PRO LX+ system includes three innovative devices sold as a single unit, the PRO LX+, featuring GPS distance and performance tracking, or individually as the PRO LX Rangefinder and H4 Game Tracker. Today, with research showing that modern golfers rely on multiple GPS devices, players of all levels now have one device – the PRO LX+ – that provides all the technology they need on the course in one system. For rangefinder users, the PRO LX+ uses artificial intelligence to deliver real-time game tracking data like never before, which is currently used by tens of thousands of golfers around the world who score more than 200 million shots. In fact, Shot Scope data shows amateur golfers improving by four strokes thanks to the unique amalgamation of accurate distance information and automatic performance tracking technology from the Shot Scope hardware.


The PRO LX+ is the only rangefinder that offers 3 products in one – rangefinder, GPS distance and performance tracking. It boasts an abundance of golfer-friendly features, including advanced target-lock vibration, dual red and black optics, X7 navigation, adaptive slope technology, a 900-yard range with accuracy to 1 yard, a precision clear lens and a comfortable stabilizing grip. In addition, the PRO LX+ provides 36,000 pre-loaded courses and dynamic GPS distances front, rear and center with front and load distances per hazard; All distances are available in yards or metres. Available at £329.99 SRP with no subscription fee and free updates.
The PRO LX+, available in blue, gray and orange colors, also features an AI Shot Scope for performance tracking via the H4 Game Tracker that attaches magnetically to the rangefinder. Powered by 16 RFID tracking tags that capture over 100 game stats during a golf round, Performance Tracking runs in the background and is constantly scanning the golfer’s swing settings. This increases the volume and accuracy of data collected from the golfer during play, resulting in more insights and statistics that help the player better understand their game, improve strategy during the course, and shoot lower scores. The waterproof, USGA-compliant PRO LX+ comes with a deluxe carrying case, lanyard, carrying clip, cleaning cloth, and 1 x CR123 battery.

PRO LX shot scope

PRO LX shot scope

For golfers looking for a high-performance laser rangefinder without the performance tracking technology, the PRO LX packs all of the above features below the H4 Game Tracker. Available in blue, gray and orange colors, the PRO LX has a very competitive suggested retail price of £199.99, with no subscription fee.
Shotscope H4 Game Tracker

Shotscope H4 Game Tracker

The rangefinder system is complemented by the portable H4 Game Tracker, which is offered at £129.99 with no subscription fee and free updates. The H4 Game Tracker offers both GPS distance and performance tracking and attaches easily via a metal strap and carrying clip. The H4 offers all the features of the PRO LX+’s high-performance GPS technology mentioned above, along with unparalleled Shot Scope performance tracking capabilities, backed by 16 RFID tracking tags that capture over 100 game stats during your golf round.
Performance statistics and tracking (available with PRO LX+ and H4 products)


The Shot Scope 16-Tag Club RFID Tags are lightweight and embedded with GPS smart chips that easily attach to the end of each club. The tags communicate with the PRO LX+ and H4 Game Tracker to determine which club was hit and its location on the course. Unlike other golf performance trackers, Shot Scope technology provides instant sync, enabling club identification without the need for pairing or phone. With this shot tracking technology, golfers can sync their device to Bluetooth and download the free app for mobile use on iOS and Android. The interactive dashboard, which provides an aerial view of the course for a bird’s-eye view, allows the golfer to capture and analyze more than 100 round-level stats about club distances and tee shots to measurably improve the game, while Shot Scope’s PinCollect™ technology records position and pinning position, capturing styles Analyze, short game, and put stats. The suite of performance tracking features available through the PRO LX+ and H4 Game Tracker devices include:

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