The best cities in the world for Gen Z include 4 Canadian cities

The post-Y2K generation is entering early adulthood, and a new report from German retailer Peek & Cloppenburg has ranked the world’s best cities for Gen Z as they embark on their adult lives.

The report used research provided by Urbanity Impact to create a shortlist of 100 notable international cities based on four categories – digitalisation, urbanism, lifestyle and economy.

Digitization refers to government digitization, digital services, communication, and technological education opportunities.

The principles relate to each city’s commitment to all issues that matter to Generation Z, such as climate action, gender quality, access to mental health care, safety, and prestigious universities.

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The report also evaluated lifestyle amenities in each city, including nightlife, concerts, and “Generation Z influencer activity.”

Finally, it examined each city’s economic situation, including affordability, remote work opportunities, and social entrepreneurship.

Four Canadian cities are included in the ranking and its highest score is Montreal at 7th out of 100, with an overall score of 95.4.

Montreal received top scores in the areas of safety, affordability, access to health care, and gender equality.

The second highest scoring Canadian city is Ottawa at 30th, with a score of 93.1.

The bottom two are Toronto at 41st and Vancouver at 60th, with scores of 91.6 and 88.5, respectively.

Here are the top 10 cities for Gen Z, according to the report:

  1. Berlin Germany
  2. Bern, Switzerland
  3. Stockholm, Sweden
  4. Brisbane, Australia
  5. Edinburgh, UK
  6. Tokyo, Japan
  7. Montreal Canada
  8. Cologne, Germany
  9. Frankfurt, Germany
  10. Austin, USA

“Despite growing up during the global financial crisis, the pandemic, and the climate crisis, Gen Zers are generally optimistic about the future, open-minded, and have an innate understanding of technology,” says the report.

These cities are the best equipped to meet the needs of Gen Z and help them thrive.

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