The new PGA Tour app offers even more for golf bettors and sportsbook operators

The launch of a new PGA Tour website and app with betting-friendly features is just one of the latest steps professional sports organizations have taken to strengthen relationships with bookmakers.
Golf-loving users of online sports betting sites may have a friend on the PGA Tour.

In fact, the new app and website that the professional golf organization began rolling out last week will have many gambling-friendly features for the legal sports betting community, including a way to seamlessly transition from checking scores to placing bets.

When asked what would be in there for people who like to bet on golf, PGA Tour vice president of product development Eric Hanson framed the effort so far as a “research and development exercise” of sorts.

One of the early results of this exercise is the desire for continuity. The Tour has heard from bettors and fantasy players that they would like their apps to work in sync, making it easy to see how bets and lineups perform using the Tour’s digital platforms.

“Because a lot of fans want the in-depth shot and play-by-play tracking that we offer with the PGA Tour app,” Hanson said in a recent interview with Covers. “And they really want it to be a kind of seamless, seamless connection between the two platforms. That’s our goal.”

That gap is being seamlessly bridged between betting apps and tour platforms.

However, there will be opportunities to go the other way. Namely, the new PGA Tour app and website will present users with live odds during an event (which will take place virtually on the website), showing what the books currently have for any given golfer to win.

Users in legal betting situations can click on those odds and then be taken to either bet365 or BetMGM, depending on where they live. Once there, they can place the bet.

“There is a great overlap of a fan burdened with everyday fantasy or gambling with a fan who is very interested in the PGA Tour,” said Hanson.

Everyone does that

The moves to focus on PGA Tour betting are just the latest steps a professional sports organization has taken to strengthen ties with the sports betting industry.

Whereas leagues once opposed the spread of legal sports betting, fearing that it would undermine the integrity of events, those same leagues now attract eyeballs and raise sponsorship money because of deals with sportsbook operators.

Many of these deals have been done with the PGA Tour as well, including bet365 and BetMGM. For example, in December 2021 BetMGM was named the exclusive odds provider for the leaderboard and player pages on the tour website.

“The PGA Tour has been a great partner and we look forward to continuing our relationship,” Matt Prevost, BetMGM’s Chief Revenue Officer, said in a press release at the time. “In the past year, we have seen an increase in our players betting on golf, and we are excited to now be the exclusive betting provider on PGATOUR.COM.”

More information faster

The PGA Tour said it will begin revealing its new website and app to fans on November 15, with a more official launch to follow in the new year at the Sentry Tournament of Champions.

In the announcement, the tour said it was a “fresh start,” with everything, including the technology, rebuilt, “which means unparalleled tour data and stats brought to you faster than ever before.”

The tour also said that it will add more features in the coming months, including some features related to streaming and gaming, so that they can be accessed using a single platform. But by fixing the technology behind the digital platforms, fans and bettors will now get much faster updates, which is a must for in-game betting fans.

Hanson said that if someone now watches a PGA Tour event on TV, and sees a ball landing in the fairway, that information will be on the app within five seconds or so.

“We’ve dramatically accelerated the shot tracking data coming into our fan-facing platforms,” ​​he told Covers.

Game (scatter) of inches

In terms of stats, the PGA Tour has been pushed not just by the fans, but by its players, for the best and the most.

For example, Hanson said there will be visualizations of players’ stroke data, giving users a clearer understanding of how a golfer is headed. And when viewing the course leaderboard, the user will be able to turn their phone horizontally to reveal more than just the player’s score, including the live tally of strokes earned in competition from the tee or on the greens.

There will be the potential for more instant notifications as well, but these notifications will provide deeper insight than just a birdie or bogey making a tournament, such as a player making a birdie and moving into the top 10 in an event.

“Golf is a game with inches, so we know that when it comes to loading speeds, even the smallest of margins can make a huge difference,” the PGA Tour said last week. “You’ll be able to see Rory McIlroy’s highlights after the fact, relive Scottie Scheffler’s run through an Instagram-style story or use the stats to gain insights into your favorite player’s success.”

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