The State of Professional Beauty Channels: Seven Haircare Marketing Trends for 2022

The professional hair care market abounds with potential for summer 2022 and beyond, according to Celeste Figueroa, global marketing director, Biotop Professional, Houston TX. Here are seven trends to look for in the salon category right now. Trend #1: Scalp care Scalp care used to be seen as a fun spa experience. But today …

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